Festival Marketing Calendar 2026
Every major Indian festival in 2026 — Hindu, Muslim, Christian, Sikh, Jain, Buddhist and Parsi, plus the regional new years — grouped by month, with a live "weeks away" countdown so you always know when to start planning. Download the whole year as a calendar file, or jump straight to a ready-made customer greeting generator for the biggest ones.
Results and any AI-generated content from this tool are provided free, "as is", for general informational purposes only and may be inaccurate, incomplete, or out of date. Always verify the output yourself before relying on it — you use this tool and its results at your own risk.
By using this tool you agree to our Terms & Conditions and Privacy Policy.
Put this on your free business page
Create a BizGo digital business page — your services, gallery, WhatsApp button, and Google review link, all in one shareable page. Free to start.
India's festival calendar is a marketing calendar
Almost every business in India feels the same seasonal rhythm: a spike in customer attention and spending around each major festival, then a lull until the next one. The businesses that plan ahead — deciding the offer, writing the greeting, and scheduling the WhatsApp broadcast a week or two before the festival, not the morning of — consistently get more out of each festival than the ones that scramble at the last minute. This free 2026 festival marketing calendar exists to remove the guesswork: every major festival, its exact date, which regions it is strongest in, and an offer idea seed, all in one place.
It is deliberately not just the eight biggest festivals. Your customer list almost certainly includes Sikh, Jain, Parsi, Bengali, Assamese, Christian and Buddhist families, and a calendar that skips Baisakhi, Paryushana, Navroz, Poila Boishakh, Bohag Bihu, Good Friday or Buddha Purnima quietly tells all of them that their festival is not a business occasion. Every major community's dates are here, alongside the regional new years — Ugadi, Gudi Padwa, Vishu — that matter enormously in one state and not at all in the next.
Some days are for a greeting, not a discount
The offer idea against each festival says what a small business would actually do that day, and for a few of them the honest answer is "nothing promotional". Good Friday and Muharram are solemn observances; Paryushana is eight days of fasting and forgiveness. On those days a short, respectful message and a clear note of your timings does far more for the relationship than a sale banner, and getting that judgement right is exactly what a calendar written for Indian businesses should tell you.
A live countdown, not just a static list
Instead of a plain date list, this calendar computes how many weeks away each festival is from today and highlights the next two festivals coming up at the top of the page, so you always know what to prepare for next without scrolling through the whole year. The biggest festivals link straight through to a ready-made customer greeting generator — enter your business name and type, and get 5 WhatsApp-ready greetings plus 2 status captions in seconds, rather than writing one from scratch every single time a festival approaches.
Download the whole year as a calendar file
The "Download Full Year" button generates a standard .ics calendar file entirely in your browser — nothing is uploaded anywhere — containing every festival as an all-day event, plus a second reminder event two weeks before each festival so your own planning gets a calendar nudge, not just the festival day itself. Import it into Google Calendar, Outlook, or Apple Calendar the same way you would import any other .ics file, and every festival for the rest of the year is on your calendar in one click.
Dates change every year — this calendar is refreshed annually
Most Indian festivals follow a lunar or lunisolar calendar, so their Gregorian date shifts every year — Diwali, Holi, Eid, Onam, Raksha Bandhan, and Ganesh Chaturthi are never on the same date twice in a row. This page's dataset is refreshed for each new year (typically published every November for the year ahead), so bookmark this page rather than a downloaded spreadsheet if you want next year's dates automatically.
Frequently Asked Questions
Every major Indian festival across all the main communities — the big pan-India ones (Makar Sankranti, Maha Shivaratri, Holi, Ram Navami, Janmashtami, Navratri, Dussehra, Diwali, Bhai Dooj), the Muslim calendar (Eid al-Fitr, Eid al-Adha, Muharram, Milad-un-Nabi), the Christian calendar (Good Friday, Easter, Christmas), the Sikh Gurpurabs (Guru Gobind Singh Jayanti, Baisakhi, Guru Nanak Jayanti), the Jain observances (Mahavir Jayanti, Paryushana), Buddha Purnima, Parsi Navroz, and the regional festivals and new years — Pongal, Onam, Ugadi, Gudi Padwa, Vishu, Poila Boishakh, Bohag Bihu, Durga Puja, Chhath Puja, Lohri, Karva Chauth, Raksha Bandhan and Ganesh Chaturthi.
We have built dedicated AI greeting generators for the eight festivals businesses ask for most often — Diwali, Holi, Pongal, Eid, Onam, Raksha Bandhan, Ganesh Chaturthi and Christmas. Every other festival on this calendar still gives you its date, its regions and an offer idea; we are adding greeting pages for more of them over time.
Eid al-Fitr, Eid al-Adha, Muharram and Milad-un-Nabi all depend on the moon sighting, so the observed date can shift by a day between states and is confirmed only shortly before. The dates here are the widely published India dates — please confirm locally before printing anything or committing to a delivery deadline.
It compares each festival's date to today's date in your browser and shows how many weeks remain, so you can see at a glance which festival to plan for next.
Yes — it generates a standard RFC 5545 calendar file with every festival as an all-day event plus a two-week-prior planning reminder, importable into Google Calendar, Outlook, or Apple Calendar.
No — the .ics file is generated entirely in your browser from the same public festival dataset the page already loaded; nothing about you or your business is sent anywhere.
Yes — the underlying festival dataset is refreshed for each new year, typically each November, since most festival dates shift annually with the lunar calendar.
