Google Business Profile Audit Score
Check off everything that's true about your Google Business Profile today. This is an honest self-assessment — nothing is scraped or verified against your live listing. Your progress saves automatically in this browser.
Fix these first
Check or uncheck items below to see your prioritized fix list.
Basics
Photos
Posts
Reviews (weighted heaviest)
Q&A
Attributes
Website
Results and any AI-generated content from this tool are provided free, "as is", for general informational purposes only and may be inaccurate, incomplete, or out of date. Always verify the output yourself before relying on it — you use this tool and its results at your own risk.
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Get Google reviews on autopilot
BizGo's Review Engine sends every customer a friendly WhatsApp check-in and review request automatically — no manual follow-up, no filtering, fully compliant with Google's policies.
What this 25-point audit actually measures
This free Google Business Profile audit tool breaks a healthy, well-run profile down into 25 specific, checkable items across seven sections: basics, photos, posts, reviews, Q&A, attributes, and your website link. Every item carries a weight based on how much it typically matters to your local search visibility — reviews carry the heaviest weight of all (36 of the 100 possible points), because review count, rating, and response rate are consistently among the strongest signals Google and customers both use to judge a business. Check off everything that's currently true about your profile, and your score updates instantly.
Why this is a self-audit, not an automated scan
This tool doesn't scrape your live Google Business Profile or connect to any Google API — it's a structured, honest self-assessment you fill out yourself. That's a deliberate choice: it keeps the tool free, keeps it fast (no login, no API limits), and forces the kind of item-by-item review that catches things an automated scanner might miss anyway, like whether your review replies actually sound personal or are the same copy-pasted line every time.
Reading your "fix these first" list
Below your score, the "Fix these first" panel automatically re-sorts every unchecked item by its point value, highest first — so instead of a random to-do list, you get a prioritized one: the single highest-impact thing to fix always shows up at the top. Because reviews carry the heaviest weights in this audit, an unchecked review item will almost always outrank an unchecked item from a lighter section like attributes or Q&A — which mirrors how much those items actually move the needle in practice.
Your progress is saved automatically
Every checkbox you tick is saved to your browser's local storage immediately, so you can close this tab, come back next week, and pick up exactly where you left off — nothing is uploaded to any server, and nothing requires an account. If reviews turn out to be your weakest section, this page will show you a shortcut: BizGo's Review Engine automates the exact habit that most audits fall down on — actually asking every customer for a review, every time, without you having to remember.
Frequently Asked Questions
The 25 checklist items are weighted so their points sum to exactly 100. Your score is simply the sum of the points for every item you check — reviews carry the heaviest weights (36 of 100 points total) since they matter the most.
No — this is an honest self-assessment checklist, not an automated scan. Nothing connects to your live profile or any Google API; you check off what is currently true yourself.
By each unchecked item's point weight, highest first, so the single highest-impact fix always appears at the top of the list.
No — every checkbox is saved to your browser's local storage as you go, so reopening this page later restores exactly where you left off.
Review count, average rating, and how consistently you respond are among the strongest signals both Google and prospective customers use to judge a business, so this audit weights that section (36 of 100 points) heavier than any other.
