Free UTM Link Builder
Scan to open the tagged link directly — handy for printed flyers or table tents that should still report their traffic source.
What each parameter means
- utm_source
- Where the click came from — the platform or site, e.g.
whatsapp,google,newsletter. - utm_medium
- The marketing medium — e.g.
status,cpc(paid ads),email,social,bio. - utm_campaign
- The specific promotion or push this link belongs to, e.g.
diwali-offer-2026— lets you compare one campaign's traffic against another. - utm_term
- Optional — used mainly for paid search to record the keyword that triggered the ad.
- utm_content
- Optional — differentiates two links that otherwise point to the same place, e.g. two different buttons or images in the same email, so you can A/B test which one performs better.
Results and any AI-generated content from this tool are provided free, "as is", for general informational purposes only and may be inaccurate, incomplete, or out of date. Always verify the output yourself before relying on it — you use this tool and its results at your own risk.
By using this tool you agree to our Terms & Conditions and Privacy Policy.
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Why tag your links with UTM parameters
Google Analytics — and every other analytics platform that supports UTM tagging — can tell you that traffic came from "Direct" or "Referral," but that's rarely specific enough to act on. UTM parameters are a small set of standardized query-string tags you add to a URL that let your analytics tool tell you exactly which WhatsApp broadcast, Instagram bio link, Google ad, or printed flyer QR code actually drove a visit — down to the specific campaign and even which of two competing buttons someone clicked. Without them, ten different marketing efforts pointing at the same page all get lumped together as one indistinguishable pile of traffic.
This tool never mangles your existing link
Paste in a URL that already has its own query parameters — a table
number, a referral code, a product ID — and this tool preserves every one
of them exactly as they were, only adding the new utm_*
parameters on top. If your URL already happens to carry a utm_*
parameter you're about to set again (say, you're re-tagging an old link),
you'll see a clear warning telling you exactly what's being replaced,
instead of silently ending up with two conflicting utm_source
values in the same URL, which would break tracking rather than fix it.
Presets, plus a QR code for offline campaigns
The quick preset chips fill in sensible source/medium combinations for the most common places small businesses share links — a WhatsApp Status update, an Instagram bio link, a Google Ads campaign, or a Facebook post — so you only need to type the campaign name. Once your tagged link is ready, a QR code is generated automatically below it, downloadable as PNG or SVG — useful for printing a tagged link on a table tent, flyer, or storefront poster so even offline promotions show up correctly in your analytics.
Everything here runs entirely in your browser — your destination URL and campaign details are never sent to any server except when you actually click the tagged link yourself. Want customers to reach you on WhatsApp directly with campaign tracking built in? Message us using the button above and we'll help you set up a full BizGo business page with review links and UTM-ready sharing built in from day one.
Frequently Asked Questions
No — every existing query parameter on your destination URL (like a referral code or table number) is preserved exactly as-is. Only the new utm_* parameters you fill in are added on top.
You will see a clear warning showing exactly which existing utm_ parameter is about to be replaced by your new value, instead of silently ending up with two conflicting copies of the same parameter in one URL.
Source, Medium, and Campaign are the three fields Google Analytics treats as the core of a tagged link. Term and Content are optional and mainly useful for paid search keyword tracking and A/B testing two links pointing to the same place.
Yes — a QR code for your current tagged URL is generated automatically and can be downloaded as PNG or SVG, so printed materials can drive trackable traffic too.
No — the tagged URL and QR code are both built entirely in your browser using JavaScript. Nothing here is uploaded or stored.
