Brand Voice Generator
Answer 5 quick questions — get a brand voice guide with 4 tone words, do/don't lists, and 5 ready-to-use sample lines so every message you send sounds consistently like your business.
Results and any AI-generated content from this tool are provided free, "as is", for general informational purposes only and may be inaccurate, incomplete, or out of date. Always verify the output yourself before relying on it — you use this tool and its results at your own risk.
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Put this on your free business page
Create a BizGo digital business page — your services, gallery, WhatsApp button, and Google review link, all in one shareable page. Free to start.
Why "brand voice" matters more than a logo
Most small businesses invest in a logo and color palette before they ever think about how they sound in writing — but customers read far more WhatsApp messages, review replies, and Instagram captions from a business than they ever look at its logo. If one message sounds formal and corporate, the next sounds like a friend texting, and a third is stiff and apologetic, the business feels inconsistent even if the actual service is excellent. A brand voice guide fixes that: a short, reusable reference for exactly how your business should sound, no matter who on the team is typing the message.
What you get: a guide you can actually use daily
This free tool builds a practical, one-page brand voice guide from 5 quick questions: who you serve, how you're different, a formal-to-casual tone slider, and words you love or want to avoid. The output is 4 tone words that describe your voice at a glance, a "do" list and a "don't" list of concrete writing habits, and 5 ready-to-use sample lines covering the situations every business actually writes for — a greeting, an offer announcement, an apology, a Google review reply, and a short bio. Every sample is written in the SAME voice the tone words and do/don't lists describe, so you can see the guide in action, not just in the abstract.
The formal-to-casual slider is the one input that shapes tone the most — slide it toward "very casual" for a friendly neighbourhood shop, or toward "very formal" for a B2B services business. Combine it with the words you love or want to avoid, and the guide adapts to match.
Putting your brand voice guide to work
Once you have a voice guide, use it as a quick reference every time you or a team member writes a WhatsApp broadcast, an Instagram caption, or a reply to a customer review — the do/don't lists make it fast to check whether a draft message actually sounds like your business. The review reply sample links straight to BizGo's free Google Review Reply Generator so you can keep writing in the same voice for every real review that comes in. Once your voice is set, add it to your free BizGo business page alongside your logo, services, and review link — see the box above to get started.
Frequently Asked Questions
4 tone words, a do list, a don't list, and 5 sample lines — a greeting, an offer announcement, an apology, a Google review reply, and a short bio — all written in the same consistent voice.
It sets how conversational or professional the generated voice should be, from very casual to very formal, and shapes every tone word and sample line accordingly.
Yes, completely free with no login required, up to a daily limit. Create a free BizGo account for higher daily limits.
No, both are optional — leave them blank and the guide will still be built from who you serve, how you differ, and the tone slider.
Anywhere your business writes to customers — WhatsApp messages, Instagram captions, Google review replies, and your BizGo page description. Use the do/don't lists as a quick check before sending.
