Markup Calculator
Enter your cost price and the markup percentage you want to add — the selling price updates instantly. Use the converter below to switch between markup and margin, which are easy to mix up but are not the same number.
A 50% markup on a ₹60 cost gives a ₹90 price — a 33.33% margin.
Margin ↔ Markup Converter
Type into either field — the other updates instantly.
Markup-to-margin conversion table
A quick-reference table — no typing required. Margin = markup / (1 + markup).
| Markup % | Margin % |
|---|---|
| 10% | 9.09% |
| 20% | 16.67% |
| 30% | 23.08% |
| 40% | 28.57% |
| 50% | 33.33% |
| 60% | 37.50% |
| 70% | 41.18% |
| 80% | 44.44% |
| 90% | 47.37% |
| 100% | 50.00% |
Results and any AI-generated content from this tool are provided free, "as is", for general informational purposes only and may be inaccurate, incomplete, or out of date. Always verify the output yourself before relying on it — you use this tool and its results at your own risk.
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How to calculate selling price from markup
Markup is the percentage you add on top of your cost price to arrive at
a selling price — it's how most small businesses actually think about
pricing, since it starts from what you paid. The formula is
selling price = cost × (1 + markup% / 100). Unlike profit
margin (which is calculated as a percentage of the selling price), markup
is calculated as a percentage of the cost — this difference is the
single most common pricing mix-up small business owners make.
Worked examples
Example 1: your cost is ₹60 and you apply a 50% markup. Selling price = ₹60 × (1 + 0.50) = ₹60 × 1.5 = ₹90. That ₹30 profit on a ₹90 sale works out to a 33.33% margin — noticeably lower than the 50% markup number, because margin divides by the ₹90 selling price while markup divided by the ₹60 cost.
Example 2: your cost is ₹200 and you apply a 100% markup (i.e. "double the cost", a common retail rule of thumb). Selling price = ₹200 × (1 + 1.00) = ₹400. That ₹200 profit on a ₹400 sale is exactly a 50% margin — the one point on the curve where markup and margin coincidentally line up.
Converting between margin and markup
The two numbers are always related by
margin = markup / (1 + markup) and, the other way,
markup = margin / (1 − margin) (both as decimals, then ×100 for
a percentage). A markup is always a larger number than its equivalent
margin for any positive value — a 100% markup is only a 50% margin, and a
900% markup is needed to reach a 90% margin. The converter above does this
instantly in either direction, and the table below gives a fixed
quick-reference for the common 10-100% markup range without needing to type
anything.
Which one should you price by?
Markup is easier to apply at the point of pricing ("cost plus 40%"), but margin is what actually determines your business's profitability and cash flow — two products with identical markups can have very different margins if their absolute prices differ. If you're setting a target profitability number rather than a pricing rule, use the Profit Margin Calculator instead, which also solves backwards from a target margin to a required price.
Once your pricing is set, put it on a free BizGo business page so customers always see accurate, up-to-date prices — see the box above to get started.
Frequently Asked Questions
Selling price = cost × (1 + markup% / 100). For example, a ₹60 cost with a 50% markup gives a selling price of ₹60 × 1.5 = ₹90.
Markup is a percentage of the cost price; margin is a percentage of the selling price. The same ₹60-cost, ₹90-price example is a 50% markup but only a 33.33% margin — they are never equal except at a 100% markup / 50% margin.
Margin = markup / (1 + markup); markup = margin / (1 − margin), both calculated as decimals then multiplied by 100 for a percentage. Use the converter above, or the fixed 10-100% table for common values.
Yes — a 100% markup means selling price = cost × 2. That specific case is also the one point where markup and margin are closest in spirit, but it still converts to only a 50% margin, not 100%.
Markup is simpler to apply at the point of sale ("cost plus X%"); margin is what actually reflects your business's profitability. Many businesses use markup rules day-to-day but check the equivalent margin periodically — this tool shows both at once.
