Business page
Analytics
Where your visitors came from and when. Visit trends over time, plus a breakdown by location, for one page or for all of them together.
Steps
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Use Page at the top to scope the whole screen. All pages is the default; choose one page and every chart below follows it. The selector only appears once you have more than one page.
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Top pages ranks your pages by their all-time view counter. That counter is separate from the charts below, which measure a window of time.
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Total visits is the headline for the window you have chosen, with the change against the period before it underneath.
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The Day, Week and Month chips on the trend chart change that window. Visits by Location beside it ranks where the visits came from.
Questions
That is sample data, not yours. The day-by-day and location breakdown is part of the Pro and Premium plans. Everything else on this screen — Top pages, and the view counters on your page cards — is real on every plan.
They count different things over different periods. Views is a running all-time counter kept on the page itself. Total visits counts only the window the chips are set to, which is why it changes when you switch between Day, Week and Month.
Location is worked out from the visit itself and is not always available, so a page with very few visits often shows nothing here. It fills in as traffic builds.
Nobody opened that page inside the window you are looking at. Try Month before assuming something is broken, and check the page is Active — an inactive page is not visible to the public and cannot collect visits.
Plans belong to a page, not to your account. When you pick a page in the selector, the charts answer to that page's own plan — so a page without the feature shows the sample wall even while another page of yours has it.
